Defining the Business Objective
1. What do you want to happen when people finish watching your video?
Business objective - The main purpose of the Promotional Video will be to inform students/staff about the fire safety procedures that exist in King Edward VI College.
2. What does your audience care about and how does your product or service relate to those concerns?
Define audience - The audience will be predominantly students of King Edward VI College.
3. What specific problem am I trying to solve and how to communicate the solution to that problem.
Define message - Similarly to the business objective, the main message of the Promotional Video will be informing students of the appropriate fire safety/awareness information. The video should support the resources that already exist.
4. How are you going to get people to watch your video?
Distribution - The video may be used by King Edward VI College during fire safety talks or posted on the college website.
5. What is the idea for this video?
Concept - To produce a semi-instructional style video which promotes key messages surrounding fire awareness and the provides appropriate information for fire evacuation.
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