Clips, Footage and Bins

Form(s) for Promotional Video

Consent/Release Form

Planning for Promotional Video

Defining the Business Objective

1. What do you want to happen when people finish watching your video? 

Business objective - The main purpose of the Promotional Video will be to inform students/staff about the fire safety procedures that exist in King Edward VI College. 

2. What does your audience care about and how does your product or service relate to those concerns? 

Define audience - The audience will be predominantly students of King Edward VI College. 

3. What specific problem am I trying to solve and how to communicate the solution to that problem. 

Define message - Similarly to the business objective, the main message of the Promotional Video will be informing students of the appropriate fire safety/awareness information. The video should support the resources that already exist. 

4. How are you going to get people to watch your video?

Distribution - The video may be used by King Edward VI College during fire safety talks or posted on the college website. 

5. What is the idea for this video? 

Concept - To produce a semi-instructional style video which promotes key messages surrounding fire awareness and the provides appropriate information for fire evacuation. 

Fire Safety Research

Fire Awareness Research

After my initial meeting with Paul, I decided I want to conduct some further research in to fire awareness to ensure I was aware of the importance of fire safety and the severity of the risks involved when safety procedures aren't followed. 

All fires can be determined by the following system: 

Types of extinguishers

Water extinguishers

Water extinguishers are one of the most cost-effective ways to fight Class A fires, those fuelled by solid materials such as paper, wood and textiles.

There are four different types of water extinguishers: water jet, water spray, water with additives and water mist or fog.  

• Water jet extinguishers work by spraying a jet of water at the burning materials, cooling them and preventing re-ignition. They should not be used on live electrical equipment.
• Water spray extinguishers use a very fine spray of water droplets, each droplet is surrounded by air which is non-conductive. Most water spray fire extinguishers carry a 35 kV dielectric test approval which means they have been tested on a 35,000 Volt electrical source at one meter.
• Water extinguishers with additives are water extinguishers with foaming chemicals added. The water loses its natural surface tension meaning that it can soak into the burning materials more effectively. Adding the chemicals to the water means that a smaller extinguisher can produce the same fire rating as a larger, water only, extinguisher.
• Water mist, or fog, extinguishers apply water in the form of mist, or fog, the droplets are much smaller than those from the water spray extinguisher. The smaller the droplet, the larger its surface area in relation to its size, the quicker the droplet evaporates which absorbs the heat energy faster. The downside is the smaller the droplet the less it weighs and therefore the less powerful the cloud of water.

All water extinguishers have a red label.

Foam extinguishers

Foam fire extinguishers can be used on Class A and B fires. They are most suited to extinguishing liquid fires such as petrol or diesel and are more versatile than water jet extinguishers because they can also be used on solids such as wood and paper. The foam extinguishes liquid fires by sealing the surface of the liquid, preventing flammable vapour reaching the air and starving the fire of fuel. They are not suitable for use on free flowing liquid fires.

Foam extinguishers have a cream label.

Powder extinguishers

Powder extinguishers are a good multi-purpose fire extinguisher because they can be used on Class A, B and C fires. They can also be used on fires involving electrical equipment however, they do not cool the fire so it can re-ignite. Powder extinguishers can also create a loss of visibility and may create breathing problems. They are not generally recommended for use inside buildings unless there is absolutely no alternative.

Powder extinguishers have a blue label.

Carbon dioxide extinguishers (CO2)

CO2 extinguishers are ideal for places with a lot of electrical equipment such as offices or server rooms because they are safe to use on fires involving electrical apparatus. Carbon dioxide extinguishers do not leave any residue, unlike a foam extinguisher. They can also be used on Class B fires, those involving flammable liquids such paraffin or petrol. CO2 extinguishers work by smothering the fire and cutting off the supply of air.

Carbon Dioxide Extinguishers (CO2) have a black label.

Wet chemical extinguishers

Wet chemical extinguishers are suitable for use on Class F fires involving cooking oils and fats, such as lard, olive oil, sunflower oil, maize oil and butter. They are extremely effective, when used correctly. The wet chemical rapidly knocks the flames out, cools the burning oil and chemically reacts to form a soap-like solution, sealing the surface and preventing re-ignition. Although they are primarily designed for use on Class F fires, cooking oils and deep fat fryers. They can also be used on Class A fires (wood, paper and fabrics) and Class B fires (flammable liquids).

Wet chemical extinguishers have a yellow label.

Fire blankets

Fire blankets are primarily for use on hot oil fires such as frying pans or small deep fat fryers. They can also be used on someone whose clothing has caught fire. They work by smothering the fire, stopping access to the oxygen fuelling it and extinguishing it.

(further information can be found at https://www.marsden-fire-safety.co.uk/resources/fire-extinguishers) 

Fire Statistics

According to the NFCC there have been around 565,000 incidents in the UK alone in 2017/18 which illustrates an 8% increase in comparison to the statistics released in 2012/13. However, this pattern is more demonstrative of a higher volume of non-fire incidents and secondary fires being attended than that of previous years. I found this information particularly interesting because it means that more people are using the emergency services for incidents which are not necessarily a priority and this of course put more pressure on the fire services which are already facing budget cuts. 

Contact with Client

Proof of Communication with Client

Contingency Planning

Contingency Plan

Unfortunately due to complications within the company, I was unable to proceed further with my promotional video. I then had to find another client within a very short amount of time to ensure that I could make up for time already lost and to give myself the best chances of still being able to produce a high quality video.

My initial contingency plan was to produce a video within college as it is local to me and therefore easy accessible for filming and meeting with the client. It's also an environment I am familiar with so I won't have any problems locating different areas for filming. I have now decided to work with the Estates department in King Edward VI College to produce a fire safety/awareness video that can be distributed to both students and teachers. 

After having an initial talk with the estates manager, Paul, he made me aware of the need for a fire awareness video within college to support the safety of students. He showed me an information Powerpoint presentation he had produced about fire awareness and briefly talked me through it, making me aware of each fire exit and the types of fire doors and locks and the procedure to follow in the event of a fire. He emailed me the powerpoint for future reference and we came up with a brief plan of what needed to be produced. I then explained that I would do some research over the weekend and contact him next week to arrange a meeting to discuss any ideas in more detail to produce a plan before I commence filming.